Suzanne Ryan has been a spokesperson for the Ketogenic Diet - her health journey has been chronicled and she has become a role model to her followers. Ryan has lost over 100 lbs on the ketogenic diet and now she shares her story, her diet plan and her recipes in Simply Keto. Ryan has created a cookbook with positive and understandable information and recipes. She strives for her readers to feel empowered, and informed about the ketogenic lifestyle after reading this book. Ryan does not simply focus on the success of the diet but also her many past failures. This is something the reader can easily identify with. Ryan offers a simple and easy approach to getting off the roller coaster and finding health and weight loss that is sustainable. Ryan has a large platform where her followers go for information on the keto diet, to follow her journey and to share their own. She will promote the book using her blog and social sites and peer websites. Ryan has also been featured already in many mainstream media outlets including: The Mirror UK, Woman's World, and Food World New. We anticipate the media coverage to be excellent as she has an incredible story and case study for the keto lifestyle.