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Start at the End

How to Build Products That Create Change

ISBN-13: 9780525534426

Contributor(s): Matt Wallaert

Subject: Business & Management

Publisher Imprint: Portfolio

Publication Date: 13-06-2019

Format: Hardback

Availability: Out of stock

£24.99

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About the book

Start at the End offers a new framework for design, grounded in behavioural science. Technology executive and behavioural scientist Matt Wallaert argues that the purpose of everything is behaviour change. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humour how this approach can improve the way we work and live.