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Super Mario

ISBN-13: 9781591845638

Author(s): Jeff Ryan

Subjects: Business Management

Publisher: PENGUIN RANDOM HOUSE GROUP

Publisher Imprint: Portfolio

Publication Date: 25-09-2012

Format: Paperback / softback

Availability: In stock

£10.99

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About the book

The first princess Mario saved was Nintendo itself.�In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur�ing an angry gorilla and a small jumping man. Donkey Kong brought in �180 million in its first year alone and launched the career of a short, chubby plumber named Mario.Since then, Mario has starred in over two hundred games, gen�erating profits in the billions. He is more recognizable than Mickey Mouse, yet he's little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.

Super Mario

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