Talk Triggers
ISBN-13: 9780525537274
Author(s): Jay Baer
Subjects: Business Management
Publisher: PENGUIN RANDOM HOUSE GROUP
Publisher Imprint: Portfolio
Publication Date: 02-10-2018
Format: Hardback
Availability: In stock
£24.99
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About the book
Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realisation that same is lame.