The Business Of Persuasion

by Harold Burson
The Business Of Persuasion

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£26.99
Harold Burson, described by PRWeek as 'the [20th] century's most influential PR figure,' is perhaps the most recognised name in the industry today. The 96-year-old founder of PR giant Burson-Marsteller has had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from the beginning. Burson has set standards for corporate and individual behaviour, insisting upon corporate social responsibility, product excellence, and unabated integrity. His legacy has shaped generations, and will shape many more to come.
About the book

Harold Burson, described by PRWeek as 'the [20th] century's most influential PR figure,' is perhaps the most recognised name in the industry today. The 96-year-old founder of PR giant Burson-Marsteller has had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from the beginning. Burson has set standards for corporate and individual behaviour, insisting upon corporate social responsibility, product excellence, and unabated integrity. His legacy has shaped generations, and will shape many more to come.