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The Glitter Plan

How We Started Juicy Couture for £200 and Turned It Into a Global Brand

ISBN-13: 9781592408092

Contributor(s): Pamela Skaist-Levy (author), Gela Nash-Taylor (author), Booth Moore (author)

Subject: Economics

Publisher Imprint: Gotham Books

Publication Date: 19-06-2014

Format: Hardback

Availability: Out of stock

£23.99

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About the book

While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfectt-shirt. Following their vision of comfortable, fitted t-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with £200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for £50 million, but not before they created a whole new genre of cool yet casual clothing.