The Platform Delusion
ISBN-13: 9780593189436
Contributor(s): Jonathan A. Knee
Subject: Business & Management
Publisher Imprint: Portfolio
Publication Date: 07-09-2021
Format: Hardback
Availability: In stock
£24.99
About the book
Many think that they understand the secrets to the success of the biggest tech companies: Facebook, Amazon, Apple, Netflix, and Google. It's the platform economy, or network effects, or some other magical power that makes their ultimate world domination inevitable. Investment banker and professor Jonathan Knee argues that the truth is much more complicated but entrepreneurs and investors can understand what makes the giants work, and learn the keys to lasting success in the digital economy.