Visual Harmony
Proportion in Graphic Design
ISBN-13: 9781584236191
Subject: The Arts: General Issues
Publisher Imprint: Sendpoints
Publication Date: 21-04-2016
Format: Hardback
Availability: Out of stock
£42.00
About the book
Effective visual communication is not an accidental occurrence, but rather is the result of serious intention on the part of the designer to balance all aspects of the design. This is often achieved through careful application of proportion based on guiding principles that are here detailed; the golden ratio, 'divine proportion' and the Fibonacci sequence. By way of 1200 full-colour illustrations, the way in which modern design is utilising these ancient principles is explored.