Why Choose This Book?
How We Make Decisions
ISBN-13: 9780525949824
Contributor(s): Read Montague
Subject: Popular Science
Publisher Imprint: Dutton
Publication Date: 07-12-2006
Format: Hardback
Availability: Out of stock
£17.99
About the book
From the researcher at the centre of the computational neuroscience revolution: Read Montague's entertaining and illuminating book reveals what the latest brain science reveals about the choices we make. He illustrates how our brains are first of all like basic computers, interested in food, water and sex. Second, he reveals how simple goals turn into ideas like beauty, love and terror. Finally, he explains how a value system in our heads controls those ideas so we can make good decisions - and what happens when that physical system breaks down...