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Why Johnny Can't Brand

Rediscovering the Lost Art of the Big Idea

ISBN-13: 9781591841128

Contributor(s): Carl Nichols (author), Bill Schley (author)

Subject: Business & Management

Publisher Imprint: Portfolio

Publication Date: 08-12-2005

Format: Hardback

Availability: Out of stock

£16.99

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About the book

Too many companies think that splashy advertising and cool packaging is the same thing as branding. This in-your-face and down-to-earth guide explains real branding: the process of creating an exclusive idea of value that consumers can expect to be consistently delivered. It offers a unique eight-week programme that can help any company create a number one brand by focusing on one big idea. For anyone that wants to harness the true power of branding, this enjoyable and informative book is certainly an excellent starting place.