This book presents a partnership between a collective of graphic designers and a major sportswear mark. The Planet Reef project consisted in creating events associating sports, art and music. The 9eme Concept artists began by painting directly onto Reef shoes, after which they worked on the walls of the Reef stands and participated in traveling advertising campaigns. The artists were given total liberty to express themselves, and this book is the consecration of two years of collaboration.
About the book
This book presents a partnership between a collective of graphic designers and a major sportswear mark. The Planet Reef project consisted in creating events associating sports, art and music. The 9eme Concept artists began by painting directly onto Reef shoes, after which they worked on the walls of the Reef stands and participated in traveling advertising campaigns. The artists were given total liberty to express themselves, and this book is the consecration of two years of collaboration.